Socialization

Cool hunters see ways to make lots of money. They do exploit teens by using their services to buy new products. Teens can benefit but they’re paying for the new technology or the stuff that come out. Company have teens research group to see what’s the latest brand the teens are wearing and what do they think is cool. Use teens is a way to make a lot of money. Society is all about conformity especially among teens. If everyone has the latest new brands then other teens would want them as well. They know teens and what is cool or not. They know the different types of music are popular and what the kids like. MTV only know you as a teens and understand what teens want. MTV provide music, video, and latest news for the kids. MTV made billions of dollars so they do understand you as a person. If MTV was based on one person, this person would probably have the same likes and dislikes. MTV was made for teens so they generally understand you as a person. Marketers aren’t concerned with the well-being of the consumer. They just want to make a lot of money. Marketers knows what the kids like and what type of product to put out and it would really sell. They do answer the consumer with their likes and dislikes. Teens are easier to market to because it’s all about conformity. Adults know better then to spend money on the latest technology. Teens don’t know how to save or spend their money. I think it doesn’t matter how you express your identity. The company main focus is teens and selling products to them.